Villagio is an older community that needed a facelift and a brand all it’s own. I updated the existing logo to have cleaner lines and a more modern sub-headline font which aided in updating this community. The slogan, “Where adventure and inspiration come home,” was created to speak to location and prestige of the homes. Sitting in the foothills, homeowners get to enjoy city and mountain views. This piece is one part in a campaign that consists of display ads, newspaper ads, landing page, postcards and Facebook ads. To complete the rebranding the community will receive all new marketing materials to include brochures, price sheets, feature sheets, and signage.
Postcard campaign targets Move-up Buyers from neighboring communities. Project consisted of developing the tagline, photo alterations to drawn attention to the view, and overall visual layout. Project took two hours from start to finish.