Villagio Community Marketing

Luxury community with a view of Reno, Nevada.

Villagio is an older community that needed a facelift and a brand all it’s own. I updated the existing logo to have cleaner lines and a more modern sub-headline font which aided in updating this community. The slogan, “Where adventure and inspiration come home,” was created to speak to location and prestige of the homes. Sitting in the foothills, homeowners get to enjoy city and mountain views. This piece is one part in a campaign that consists of display ads, newspaper ads, landing page, postcards and Facebook ads. To complete the rebranding the community will receive all new marketing materials to include brochures, price sheets, feature sheets, and signage.

Postcard campaign targets Move-up Buyers from neighboring communities. Project consisted of developing the tagline, photo alterations to drawn attention to the view, and overall visual layout. Project took two hours from start to finish.

Anarae Nowlan

Brand Manager

Anarae Nowlan is a policeman’s daughter, raised in the small town of Gooding, Idaho. From an early age, she was taught the importance of hard work, community, integrity, and everyday kindness. A graphic designer by training, she holds a degree in Visual Communications but is also a brand manager and strategist, marketing guru, accountant, and writer/editor.

Prior to opening Anarae Design Group, Anarae gained extensive experience working with national companies that provide a proven track record of successful brand awareness and marketing. She exudes a professional passion for her work and has worked with businesses around the world to develop and launch brands that create impact. She tackles every project, from design to editorial pieces, with the goal of creating brands that inspire loyalty and change the world. Outside of work, Anarae enjoys spending time with her husband and their kids Grant and Paige, traveling, hiking, drinking coffee, and sipping cabernet sauvignon and Irish whiskey.

ANARAE NOWLAN on LinkedIn

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