Projects like this allow me to be involved every step of the way from naming the event to the last minute items needed the day of the event. Branding this event was easy, as it was derived from PFH’s colors and symbol. The first three items of this branding package (logo, flyer, and poster design) were on a tight deadline and created in one day. The other items (bidding sheet, auction item sheets, tickets, and station posters) were created over a two-week time frame. Design features include a prominent logo, bold fonts, and an orange/dark gray/ and white color scheme. Note: Every item was created with a white border to encourage cheap production.