Tin Can Soup Co. & Kitchen

Tin Can Soup Co. & Kitchen is an up and coming eatery located in Seattle.

Tin Can Soup Co. & Kitchen is an up and coming eatery located in Seattle. In mid-May, they asked me to create a mark that communicates their business vision. In the research part of the logo we discussed their business model, the future decor of the site, reviewed other logos for design style preferences, and shared various files of inspiration. From there I started the project by developing the font for ‘Tin Can’ by using traditional pen and paper prior to the digital creation. After the main font was created we focused on the frame. Getting the frame just right took a bulk of the time because the client and I both liked the idea of a circle but since the logo is more rectangular we had to mold the frame to match the overall shape of the typography. After settling on a shape, I used design resources to develop the foliage that makes up the frame. The font for ‘Soup Co. & Kitchen’ and ‘Seattle, Washington’ was used to enhance the handmade character of the business. Altogether, this project took two months to develop, start to finish.

Anarae Nowlan

Brand Manager

Anarae Nowlan is a policeman’s daughter, raised in the small town of Gooding, Idaho. From an early age, she was taught the importance of hard work, community, integrity, and everyday kindness. A graphic designer by training, she holds a degree in Visual Communications but is also a brand manager and strategist, marketing guru, accountant, and writer/editor.

Prior to opening Anarae Design Group, Anarae gained extensive experience working with national companies that provide a proven track record of successful brand awareness and marketing. She exudes a professional passion for her work and has worked with businesses around the world to develop and launch brands that create impact. She tackles every project, from design to editorial pieces, with the goal of creating brands that inspire loyalty and change the world. Outside of work, Anarae enjoys spending time with her husband and their kids Grant and Paige, traveling, hiking, drinking coffee, and sipping cabernet sauvignon and Irish whiskey.

ANARAE NOWLAN on LinkedIn

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