Even in small town American, people need change and they need someone to bring that change. JR came to me to create a brand that expresses the new life and honesty he wants to bring to Lincoln County Sheriff’s Office. The brand was created to be simple, clean, and friendly. To accomplish this I used a light blue as the main color with gold and red accents and modern typography. This branding will be carried through his 2015-2106 campaign for Sheriff. Branding includes website, postcard, banner, Facebook, and logo.