This logo started as a simple discussion to update the font and in the process, we got to the root of their company Why, “Live your best.” The design concept was to update the old logo and incorporate the new Why. This was accomplished by taking the wind element from their old logo, pairing it with a blocky house, and updating the font to be cleaner and more modern. The house is created to subtly communicate upward movement, created through Living Your Best, by multi-purposing the roof for an arrow. The whole process took a couple weeks to develop. With the new logo comes a full rebrand to include a website, brochures, pocket folders, business cards, social media, print advertising, and corporate collateral.
“I cannot sing enough praises about Anarae Design Group. I can always expect a quick turn-around time, outstanding creative and the highest of professionalism. Working with Anarae, I have never missed a deadline and have seen my brand development skyrocket. On top of great creative, with every project she saves me money where she can by suggesting little tweaks here and there. It is like having an in-house creative department but without the monthly overhead. I recommend Anarae Design Group to anyone looking to enhance a brand.”
Allyson Rameker, Desert Wind Homes