The key goal of this design is to express the modern, pin-up look of the salon. The typographic logo that is seen in this artwork (and other work to follow) was something created by the team at LVAC specifically for this campaign but later used to brand every printed product. These branding projects serve in renaming themselves from Blow Me, Nail Me, and Make-up. With more room to grow the brand, this piece features bold imagery of luxurious women in addition to the same elements found in the other two pieces of their branding. Elements include a typographic logo, complimentary bold color scheme, washed out images, and a modern flair.