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Brand Development

We have a storytelling approach to brand development which means we develop the story that is in your heart so that people can see your company and be filled with the same fire you have.

Starting With Why
We build brands from the ground up by listening to your passion and vision, translating that into a purpose statement that inspires your community, and finally creating a logo that communicates that purpose. We call this process “Starting With Why,” adopted from Simon Sinek’s book called, “Start with Why.” Since we are well versed in this approach we can cue in on key phrases you say and use those to help you define your Why. We believe that figuring out your purpose is the most important step in your branding process because it will set you apart from your competition and serve as the gut check to every decision you make as a company.

Designing Your Logo
After we have defined your why we will create a logo that tells the story of your purpose statement and gives your company an image. We believe that great logos aren’t just pretty designs but instead, every element of your logo should have meaning and inspire action. Your logo is the visual to your story, the thing that will trigger your community to remember Why you’re in business and then leave them feeling inspired to join your cause.

What is Start With Why?
Here are the “Start With Why” resources. 

Start With Why – TED Talk Start With Why – Book

Once you’ve watch the video and/or read the book ask yourself these questions: “What is my purpose, belief, or cause? What drives my life?” (Your answer is your why.)  Contact us and we can help you put this into words!

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Anarae Nowlan

Brand Manager

Anarae Nowlan is a policeman’s daughter, raised in the small town of Gooding, Idaho. From an early age, she was taught the importance of hard work, community, integrity, and everyday kindness. A graphic designer by training, she holds a degree in Visual Communications but is also a brand manager and strategist, marketing guru, accountant, and writer/editor.

Prior to opening Anarae Design Group, Anarae gained extensive experience working with national companies that provide a proven track record of successful brand awareness and marketing. She exudes a professional passion for her work and has worked with businesses around the world to develop and launch brands that create impact. She tackles every project, from design to editorial pieces, with the goal of creating brands that inspires loyalty and changes the world. Outside of work, Anarae enjoys spending time with her husband and their two beagles, traveling, hiking, drinking coffee, and sipping Canadian and Irish whiskeys. Her and her husband are currently expecting their first child in October.

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